Whitehead & Hoag Co.
The Whitehead & Hoag Company, Newark, NJ (1880-1955), manufacturers of cellulose nitrate (Celluloid®) and cellulose acetate (CA) novelties such as campaign buttons, trade cards, gun sights, notebooks and commemorative medals, made this imitation-ivory, cellulose acetate (CA) shuttle for the Lydia E. Pinkham's Medicine Company (LEP), Lynn, Mass. It was among the numerous domestic premiums offered to rural readers of the serial pamphets produced by the LEP Company between 1917-26 who responded to the questionaire found in the back of these publications. This stategy was instituted by LEP Vice-President Charles Gove to verify the distribution of the pamphlets to the rural areas by his agents. The booklets were on many homely topics; first aid, children's stories, favorite recipes, dressmaking, etc. Their real pupose was to promote the use of the 40-proof alcohol compound's sale. Can you imagine trying to tat after a dose of that? Click HERE for an eye-opening review of this nostrum's history! Each premium (memo book, tatting shuttle, sewing card combo, sewing kit, celluloid tape measure, leather medicine pouch, bookmark, etc.) was normally only offered from between 3 to 6 months in any of these years. This shuttle was offered a number of times in different booklets, including once when the company was clearing out its premium stores and didn't even offer the respondant a choice of free gift. The Radcliffe College, of Harvard University, has the largest collection of material, including the records, of the Lydia E. Pinkham Medicine Company (if you have access, PLEASE let me know)! The front has the verbiage "YOURS FOR HEALTH" over script "Lydia E. Pinkham's" over VEGETABLE COMPOUND. Along the lower edge toward the pick is: "The Whitehead & Hoag Co., Newark, N. J."
Lydia E. Pinkham's Vegetable Compound
Cellulose Acetate (CA) Advertising Shuttle
2.570" + pick .275" L x .2.71" W x .330" H